Americans fill 7 billion prescriptions a year yet only half are taken as directed.
At the root of the crisis is the pill bottle — the most used medical device in America — unchanged since the 1970s.
RedCap turns ordinary pill bottles into reminder packaging with a simple auto-advancing calendar window — nudging daily pill taking habits and improving adherence.
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Prescription drugs are the fastest growing segment of U.S. healthcare spending, totaling $650 billion annually. By 2030, drug spending alone is projected to reach 3% of GDP — the same as the U.S. defense budget.
7 billion prescriptions are filled each year, with more than two-thirds dispensed in traditional pill bottles.
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Writing prescriptions isn’t the same as taking them:
50% adherence: Out of 7 billion prescriptions, over 3 billion aren’t taken as directed.
Why: Patients forget, undervalue meds when they don’t feel sick, struggle with cost/side effects, and get little support from a fragmented system.
Impact: Drives 10% of all hospitalizations and more than $300 billion in wasted costs to the healthcare system. The CDC calls medication non-adherence a “silent killer,” contributing to more than 125,000 deaths each year.
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At $4.9 trillion a year - 18% of GDP - U.S. healthcare spending is staggering. Of that, hundreds of billion comes from avoidable costs tied to medication non-adherence: unnecessary hospitalizations, ER visits, complications and secondary effects such as missed workdays.
That’s why small gains in adherence matter. The Congressional Budget Office projects that improving adherence by just 1% across Medicare, Medicaid, and the VA could unlock more than $3 billion in yearly savings.
Studies have found reminder packaging increase adherence more than 10%
The CBO estimates that a 10% increase in adherence across Medicare, Medicaid, and VA patients will save $33 billion annually - the same as the entire state budget of Arizona.
10%
$33,000,000,000
Inspired by Nobel laureate Richard Thaler’s nudge theory, RedCap makes adherence effortless — helping patients stick to dosing schedules and build lasting habits.
With an auto-advancing calendar window and subtle auditory cues — RedCap transforms the pill-taking experience without adding complexity.
Designed for scale, RedCap works with standard bottles, multiple neck designs, and high-speed fill lines, while supporting a wide range of dosing schedules.
Packaging that does more than just hold pills
Empower your patients to stay on track
(turn up the volume to hear the click)
Child-resistant 1/day screw cap
Child-resistant 2/day twist-and-turn cap
Patient feedback
Why patients love RedCap
Familiar and flexible
Patients prefer bottles. RedCap keeps that form but adds a built-in reminder. Don’t want the feature? Just use it like a normal cap—no downside, no detractors turning into high Net Promoter Score.
Simple by design
A visual cue and satisfying “click” nudge daily habits—no apps, logins, or batteries required.
Plays well with others
Works on its own or as a confirmation layer alongside phone reminders/apps. For many patients, that simple extra nudge is all it takes.
Studies snapshot: reminder packaging lifts adherence
“A study of 22,858 patients concluded packaging interventions improved adherence 12% - from 63% to 71%.”
Packaging interventions to increase medication adherence: systematic review and meta-analysis (source)
“Packaging is an underused tool to improve adherence by increasing awareness and routine.”
Current Situation of Medication Adherence in Hypertension (source)
“Reminder packaging is a proven, cost-effective way to reduce unintentional non-adherence.”
CDC Grand Rounds: Improving Medication Adherence for Chronic Disease Management — Innovations and Opportunities (source)
“Early adherence support from the first fill drives better long-term adherence.”
Disparities in Initial Oral Antidiabetic Medication Adherence Among Veterans with Incident Diabetes (source)
