Better packaging,

Better habits,

Better health.

RedCap is a simple, cost-effective, scalable, patented pill bottle cap that helps patients develop an adherence habit and improve their health.

Medication non-adherence is a hidden epidemic with enormous costs.

  • The U.S. pharmacy market is over half a trillion dollars.

    In 2022, the number of prescriptions dispensed in the US was 6.7 billion, and approximately 2/3 of all prescriptions are dispensed in traditional pill bottles.

  • Poor medication adherence is a significant public health concern, with far-reaching implications for individual health outcomes, healthcare costs, and the effectiveness of medical treatments.

    Reduced effectiveness: Medications may not work as intended, accounting for up to half of treatment failures.

    Worsening symptoms: Non-adherence exacerbates symptoms or disease progression, contributing to 100,000 preventable deaths and $100 billion in costs annually.

    Productivity loss: Non-adherence in chronic conditions reduces productivity. A 10% improvement in diabetes treatment adherence among 1,000 employees could save 441 workdays.

    Hospitalization risk: Non-adherence contributes to 25% of hospitalizations.

    Higher healthcare costs: Poor adherence drives $100–300 billion in avoidable expenses annually.

    A 1% increase in adherence among Medicare and Medicaid patients will save $3 billion in national healthcare spending.

  • Over half of Americans take daily oral prescription medications, using 5 billion pill bottles annually. Including over-the-counter medications and vitamins, the total reaches 10 billion.

  • Pill bottles have seen little innovation since the introduction of child-resistant caps over 40 years ago, and the current design offers no support for improving medication adherence.

There are many reasons why patients don’t take their medications.

Packaging shouldn’t be one of them.

Inspired by Richard Thaler’s Nobel Prize-winning nudge theory, RedCap uses nudges that make it easy for patients to follow dosing schedules and encourage them to develop an adherence habit.

Featuring an auto-advancing calendar window for visual feedback and auditory cues, such as a satisfying click when closed, RedCap enhances the pill-taking experience effortlessly, requiring no additional effort from patients.

RedCap is compatible with industry-standard bottles and various neck designs, supporting different closures and functionalities. It accommodates most dosing schedules and is designed for use with high-speed fill lines.

Packaging that does more than hold pills

Empower your patients to develop an adherence habit

(turn up the volume to hear the click)

Child-resistant 1/day screw cap

Child-resistant 2/day twist-and-turn cap

how it works

cap auto-advances to the next scheduled dose each time the patient takes their pills

ease of use

does not require the patient to do anything - just twist to their first dose

simplicity

no electronics and designed for efficient mass manufacturing

benefits

empowers patients to take their medications reliably and safely

child safety

reduces incentive to remove pills from the original packaging prematurely

why it works

nudges encourage patients to develop an adherence habit

  • Elise

    “I'm forgetful. With this cap I can see whether I've already taken my pill. I really like the click when it closes."

  • Brian

    “I'm a sloppy pill taker and usually miss a bunch of doses. Not anymore!"

  • Jennifer

    “It's like my birth control blister packs but much simpler"

  • Doug

    “This saves me from having to put each pill in a weekly dispenser."

  • Louis

    "This is refreshing - it's about time pill bottles got an upgrade. I’m a tech geek and use apps to stay on track, but I’m loving the old-school ingenuity of this cap!"

  • Greg

    "It’s our breakfast sanity check for the kids’ Vyvanse—no more morning debates about whether they took it! The cap saves us a little stress."

Reminder packaging is effective

Reminder packaging is nothing new

The manufacturers of birth control pills have relied on reminder packaging since the 1960’s to achieve adherence rates >95%

When reminder packaging is part of the original packaging, adherence is higher

A study of 22,858 patients, titled “Packaging interventions to increase medication adherence: systematic review and meta-analysis” reported a 71% adherence rate in treatment subjects compared to 63% in control subjects, reflecting an 8% increase in adherence. The authors concluded that packaging interventions are effective in improving medication adherence.

Elevate your customer experience

  • Studies and real-world implementations of reminder packaging have found it increases medication adherence.

    • Compatible with industry standard bottles

    • Leverages existing high speed fill lines

  • Enhance brand value through reminder packaging to build trust, loyalty, and a positive reputation among customers.

    • Improve Patient Experience: By offering packaging that supports medication adherence, companies demonstrate genuine care for their customers’ health, leading to higher satisfaction and stronger brand loyalty.

    • Differentiation in the Market: Innovative reminder packaging sets a brand apart from competitors, showcasing it as a leader in patient-centered solutions.

    • Increased Trust and Reliability: Helping patients stay on track with their medications reinforces the brand's image as a reliable and supportive partner in health management.

    • Word-of-Mouth and Brand Advocacy: Satisfied patients are more likely to recommend a brand to others, boosting its reputation organically.

  • Medication adherence is a win-win scenario. Patients benefit from improved health outcomes, better quality of life, increased productivity, and longer lifespans. At the same time, healthcare providers, pharmacists, payers, and the pharmaceutical industry see financial savings and increased profits, creating shared value across the board.