Better packaging,

Better habits,

Better health.

RedCap is a patented simple, cost-effective, scalable pill bottle cap that helps patients develop an adherence habit and improve their health.

Medication non-adherence is a hidden epidemic with enormous costs.

  • The average American spends $1,400 each year on prescription drugs for a total of 7 billion prescriptions.

  • Adherence rates decline over time, with an average adherence rate of 50%.

    Key Reasons for Medication Nonadherence

    • Forgetfulness: Busy schedules or lack of routine.

    • Cost: Medications may be unaffordable.

    • Complex Regimens: Difficulty managing multiple medications.

    • Side Effects: Fear or experience of adverse reactions.

    • Beliefs: Lack of trust in medications or perceived need.

    • Access: Limited pharmacy availability or transportation issues.

    Addressing these barriers can significantly improve adherence rates.

  • Poor medication adherence costs the health care system $500 billion a year in additional medical appointments, ER visits and hospitalizations.

    A 1% increase in adherence among Medicare and Medicaid patients will save $3 billion in national healthcare spending.

  • Over half of Americans take daily oral prescription medications, using over 5 billion pill bottles annually. Including over-the-counter medications and vitamins, the total reaches 10 billion.

  • Pill bottles have seen little innovation since the introduction of child-resistant caps over 40 years ago, and the current design offers no support for improving medication adherence.

There are many reasons why patients don’t take their medications.

Packaging shouldn’t be one of them.

RedCap enables companies to transform their bottle packaging into reminder packaging.

Inspired by Richard Thaler’s Nobel Prize-winning nudge theory, RedCap uses nudges that make it easy for patients to follow dosing schedules and encourage them to develop an adherence habit.

RedCap is compatible with industry-standard bottles and high-speed fill lines and can support most dosing schedules.

Packaging that does more than hold pills

Empower your patients to develop an adherence habit

how it works

cap auto-advances to the next scheduled dose each time the patient takes their pills

ease of use

does not require the patient to do anything - just twist to their first dose

simplicity

no electronics and designed for efficient mass manufacturing

benefits

empowers patients to take their medications reliably and safely

child safety

reduces incentive to remove pills from the original packaging prematurely

why it works

nudges encourage patients to develop an adherence habit

  • Elise

    “I'm forgetful. With this cap I can see whether I've already taken my pill. I really like the click when it closes."

  • Brian

    “I'm a sloppy pill taker and usually miss a bunch of doses. Not anymore!"

  • Jennifer

    “It's like my birth control blister packs but much simpler"

  • Doug

    “This saves me from having to put each pill in a weekly dispenser."

  • Louis

    "This is refreshing - it's about time pill bottles got an upgrade. I’m a tech geek and use apps to stay on track, but I’m loving the old-school ingenuity of this cap!"

  • Greg

    "It’s our breakfast sanity check for the kids’ Vyvanse—no more morning debates about whether they took it! The cap saves us a little stress."

Reminder packaging is effective

Reminder packaging is nothing new

The manufacturers of birth control pills have relied on reminder packaging since the 1960’s to achieve adherence rates >95%

When reminder packaging is part of the original packaging, adherence is higher

A study of 22,858 patients, titled “Packaging interventions to increase medication adherence: systematic review and meta-analysis,” reported a 71% adherence rate in treatment subjects compared to 63% in control subjects, reflecting an 8% increase in adherence. The authors concluded that packaging interventions are effective in improving medication adherence.

Let us help you elevate your customer experience

  • Studies and real-world implications of reminder packaging have found it can substantially increase medication adherence.

    • Simple scalable

    • Compatible with industry standard bottles

    • Leverages existing high speed fill lines

  • Enhance brand value through reminder packaging to build trust, loyalty, and a positive reputation among customers.

    • Improve Patient Experience: By offering packaging that supports medication adherence, companies demonstrate genuine care for their customers’ health, leading to higher satisfaction and stronger brand loyalty.

    • Differentiation in the Market: Innovative reminder packaging sets a brand apart from competitors, showcasing it as a leader in patient-centered solutions.

    • Increased Trust and Reliability: Helping patients stay on track with their medications reinforces the brand's image as a reliable and supportive partner in health management.

    • Word-of-Mouth and Brand Advocacy: Satisfied patients are more likely to recommend a brand to others, boosting its reputation organically.

    These factors contribute to a stronger brand identity, greater customer retention, and potentially increased market share.

  • Medication adherence is a win-win scenario. Patients benefit from improved health outcomes, better quality of life, increased productivity, and longer lifespans. At the same time, healthcare providers, pharmacists, payers, and the pharmaceutical industry see financial savings and increased profits, creating shared value across the board.