RedCap is a U.S. patent-protected replacement prescription bottle cap that builds adherence support into the bottle itself — compatible with standard dispensing workflows, no new platform required.
RedCap is a U.S. patent-protected design. The cap's mechanism — which advances a rotating window to display the next scheduled dose each time the bottle is opened and closed — is proprietary to RedCap Labs.
The design is child-resistant certified and compatible with standard prescription bottle formats used across retail and mail-order pharmacy channels.
For large-scale deployment, RedCap Labs offers a licensing model that allows pharmacy chains and pharmacy benefit managers to manufacture the cap through their existing supplier relationships — eliminating supply chain risk and enabling rapid scale.
Under a licensing arrangement, the pharmacy or PBM sources the cap directly from their preferred manufacturer using the RedCap design specification. RedCap Labs provides the IP, design files, and technical support.
For smaller-scale pilots and initial evaluations, RedCap Labs can supply caps directly.
After an unexpected illness, I found myself on a twice-a-day pill routine. My doctor and pharmacy set me up with a reminder app. Between digital fatigue and the fact that my phone wasn't always in the bathroom with me, I fell off quickly.
Even though I was motivated to take my meds, I kept second-guessing myself. Did I take last night's pill? Should I skip it? Double up? By the end of the first month, I had five extra pills. By the second month, nine. What seemed simple was actually hard to keep up with.
Almost half of all prescriptions aren't taken as directed. The longer people are on a medication, the more likely they are to fall off. It's a massive public health problem — worse outcomes, higher costs, and preventable complications that cost the system hundreds of billions every year. Just a 1% improvement in adherence could save Medicare and Medicaid $3 billion annually.
And yet, despite all the advances in modern medicine, the prescription bottle hasn't evolved much since child-resistant caps came out in 1973. That led us to ask:
What if the bottle itself could help patients stay on track — without any new behavior required?
Most solutions focus on fixing non-adherence after it happens. A smarter strategy is helping people who are trying stay on track so they don't fall off in the first place. We started with what people already do every day: open and close the cap. What if that action itself could track doses and reinforce the habit?
That's how RedCap was created. Inspired by behavioral economics — particularly Richard Thaler's Nobel Prize–winning nudge theory — RedCap turns the everyday act of taking medicine into a subtle reminder system, using visual cues and a satisfying click to help build lasting habits. No apps. No batteries. No extra steps.
RedCap fits standard pill bottles, common dosing schedules, and high-speed fill lines. It can be customized for look, feel, size, sound, or color — by your supplier or ours. We are proud to be building this in Massachusetts with Fikst Product Development (a Re:Build Manufacturing company), EPTAM Precision, F&M Tool & Die, and Roehr Tool Solutions.
Stein Skaane
Co-founder, RedCap
The best adherence tool is the one that requires no new behavior. We design for the path of least resistance — not the path of most features.
We apply behavioral economics principles — environmental cues, tactile feedback, habit stacking — to product design, not to patient outreach programs.
Patients are human. They forget. They get busy. Our products meet them where they are, not where we wish they were.
Any solution that requires pharmacies to overhaul their workflow won't scale. RedCap fits into existing dispensing processes — that's not a constraint, it's the strategy.